Sippy
Sippy™ is a still mineral water with a simple idea at its core: hydration should look as good as it feels. Clean, modern and unfussy, Sippy gives everyday water a lifestyle upgrade.
By stripping away the noise and saying goodbye to plastic bottles, Sippy offers a more intentional way to sip. Slim cans stack neatly in the fridge, sit beautifully on a bench and fit naturally into daily routines at home, at work or on the go. It is water, but elevated through design and simplicity.
Scope
Brand Identity
Strategy
Packaging
Our Approach
The design direction focused on ease, clarity and quiet confidence. No busy graphics. No loud claims. No unnecessary details. Just a soft pastel blue, a confident wordmark and a slim 300mL can that feels good in the hand.
Where most water brands in supermarkets rely on sporty language, bold graphics or overly functional messaging, Sippy takes a different position. It treats water as a lifestyle product rather than something purely utilitarian. By pulling back the visual noise, Sippy sits closer to contemporary beverage brands and home goods rather than traditional bottled water.
The colour communicates purity without feeling clinical and the typography carries personality without competing for attention. Photography reinforces the lifestyle lens with hard flash, condensation and simple household scenes that allow Sippy to feel naturally integrated into daily rituals.
This positioning challenges category norms and pushes the boundaries of what water can look like on shelf. Instead of blending into the familiar world of plastic bottles and hydration claims, Sippy embraces restraint, design thinking and visual calm to create a new lane within everyday essentials.
The Result
Sippy™ stands out by embracing simplicity. The slim can format and restrained design give the product a quiet presence that feels at home in fridges, cafes and kitchens. On shelf, it breaks away from the typical wall of plastic bottles and sporty messaging, creating curiosity and attracting consumers who value design and sustainability. The final identity positions Sippy™ as a modern lifestyle water brand that refreshes the category and elevates the everyday.
