Branding and Packaging Studio
We create brands that don’t just look good they move you forward. They attract the right people, amplify your presence, and give you room to grow.
Branding is about making clear, confident decisions not collecting assets.
We work with product-led FMCG, wellness and beauty brands to clarify their positioning and translate that thinking into cohesive brand identity systems. Everything we create is designed to support scale, consistency and real-world use as your business grows.
No fluff. No guesswork. Just considered brand foundations built to last.
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We don’t design in isolation. Every brand identity is shaped by context category, competition, audience and future growth.
Our role is to bring clarity to complexity, sharpen positioning, and build brand systems that are flexible enough to scale while remaining recognisable and consistent over time.
This is branding designed to work beyond launch day.
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Full Scale Packages start from $6K + GST.
Project inclusions often spans:Brand positioning framework
Visual identity systems across all touch points of your business (not one-off logos)
Typography, colour and layout systems
Brand guidelines
Packaging
Copy blueprint
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If you’re not confident in the visual direction after our directional mood-boards, we’ll refine the direction until it’s locked - before any final design work begins.
You’ll leave the strategy phase with a clear audience, positioning, and visual direction, no vague brand statements.
Are we the right studio for you?
We’re a specialist branding and packaging studio for product-led brands that want clarity, not guesswork. If you care about strategy as much as aesthetics, value considered thinking, and want a brand built to scale, you’re in the right place. We work best with founders who are ready to make clear decisions and invest in getting it right from the start.
We are right for you if;
You’re building a product-led brand.
You want to stand out, not blend in.
You value strategy as much as aesthetics.
You’re ready to invest in a brand built to scale.
You want branding and packaging that works in the real world.
You’re open to clear direction and honest feedback.
You’re looking for a specialist studio.
We are NOT right for you if;
You’re just looking for something “quick and cheap”.
You want to skip strategy and jump straight into colours and fonts.
You’re not open to feedback, collaboration or making clear decisions.
You’re not yet clear on your product, audience, or goals.
What’s next?
From clarity to shelf ready
01.
We get clear on your positioning, audience and category so every decision has purpose, not guesswork.
Discover
02.
Design
We turn strategy into a considered brand and packaging system that’s confident, distinctive and built to perform.
03.
Deliver
You walk away with a rollout-ready brand packaged for consistency, scale and real-world use.
3 Components that make
a good brand
01.
Your brand identity is rooted in building a clear roadmap around what you do, why you do it and who you do it for. This is the foundation of your business before the visual brand building component takes place and will ensure your messaging and visuals are strategically aligned with your goals and target audience.
Brand Strategy
Strong brand messaging serves as the voice of your brand and will emotionally connect with your audience and overall build brand recognition and create consistency and loyalty. Your brand messaging is built on how you want to speak to your audience and what you want to say.
Brand Messaging
02.
03.
Like a puzzle your logo is one component of a much larger identity system. Consistent Colours, Typography, Imagery, Illustrations and Tone of Voice create your brand’s personality across all touch points of your business.
Brand Identity
What they say
Michelle and her team were amazing from the moment we made contact. We took an idea to her and she brought the brand to life. She was pleasure to work with and the whole process was seamless.
Michelle amazed us with her creativity and we will continue to work together throughout our journey as we grow the brand.
Nathan C
MyGuy
Michelle is an absolute superstar at what she does. We still don't know how we were so lucky to find a designer who has immaculate attention to detail and offers a refreshingly innovative vision and perspective. The creative process with Zest was seamless from start to finish and the branding that Michelle delivered to us not only aligned perfectly with our creative vision, but it completely exceeded our expectations!
Stephanie M
Sip
Shell is an amazing designer who assisted me with a recent business rebrand in the health industry. I was blown away by her incredible talent and exceptional attention to detail. She went over and above every step of the way from design to implementation. For any health brands needing to level up their brand vision and design - Zest is an absolute must!
Lauren R
Core Clarity