Nutter Butter
Nutter Butter is a natural nut butter brand for people who take their nut obsession seriously. Peanut, cashew, almond and more. Thick spoonfuls straight from the jar, toast in the car, smoothies at sunrise, cookies at midnight. No judgement. Just joy. The brand celebrates those small rituals with a tone that feels modern, warm and a little cheeky.
With no added sugar, no weird fillers and no fuss, Nutter Butter keeps the focus on real flavour and real quality. The visual language reflects that same honesty. Bold, friendly and completely unpretentious.
Scope
Brand Identity
Strategy
Packaging
Our Approach
The goal was to create a nut butter brand that feels as good on your shelf as it does on your spoon. To do that, we paired a minimal design led look with a lifestyle sensibility. Nothing clinical, nothing from the health aisle and nothing overly nostalgic. Just an honest and contemporary take on a pantry favourite.
Packaging became the hero moment. We used colour and typography to create instant shelf recognition while also making the jars feel like something worth displaying on your counter or taking to a picnic. The tone of voice supports that intention. Fun, confident and slightly playful.
The Result
A nut butter brand where wellness meets fun. Bold shelf presence, clean branding and an authentic lifestyle voice come together to make Nutter Butter instantly craveable. The final identity does not shout. It invites. It fits comfortably within modern food culture, celebrates everyday rituals and gives peanut butter lovers a brand they can finally see themselves in.
