Numin
Numin is a nature connection brand built around a simple idea: the more connected we are to nature, the more connected we become to ourselves and each other.
At the heart of the brand is the Numin Nature Connection Kit, a collection of 16 nature based activities designed to connect with friends, family, yourself and the living world. Backed by leading research in psychology and outdoor education, and informed by ancestral nature connection practices, the kit makes the benefits of getting outdoors simple and accessible for everyday life.
Scope
Brand Identity
Strategy
Packaging
Our Approach
The visual identity was built around the idea of nature in motion. Raw, textural and grounded, but balanced with moments of colour, play and discovery.
The Numin wordmark uses soft, rounded letterforms with edges that feel naturally worn by time and movement. Its lowercase form brings warmth and accessibility, while its weight gives the identity a strong, grounded presence.
Colour became a defining part of the brand world. Deeper shades of Moss, Alpine Valley and Midnight reference natural terrain and create a strong foundation, while Sunrise and Glacial Mist introduce unexpected contrast. Brighter accents of Lime and Limestone bring energy and allow for bold colour blocking across packaging, print and digital.
Photography takes the brand into the outdoors through raw landscapes, movement, natural textures and candid human moments. Paired with playful iconography and a flexible editorial layout system, the identity captures both the stillness and energy found in nature.
The Nature Connection Kit brings these elements together through tactile packaging and a colour coded system that gives each activity its own identity while creating a cohesive experience as a collection.
The Result
The result is a distinctive visual identity and brand world that feels grounded, human, curious and full of life.
From the worn softness of the wordmark to the bold colour blocking, tactile packaging and raw outdoor imagery, every element connects back to Numin’s purpose of making nature connection feel simple, inviting and part of everyday life.
A brand designed to encourage curiosity, connection and a little more awe in the world around us.
