LVRG Landscapes

OVERVIEW

LVRG (pronounced Leverage) is an Australian Landscape Architect Business that delivers high quality services to both domestic and commercial clients. After 12 years in the business LVRG were looking to position themselves and create a brand identity that embodies nature and high-level sophistication.

During the process we wanted to create an elevated feel for the visual identity whilst bringing in the element of plants/nature subtly through colour palette and brand mark. Using lowercase letters to create a soft an approachable feel we utilised the letter “G” to create a symbolic plant symbol for the brand.