Bass Cattle Co came to Zest Creative Co seeking a rebrand that would position them as a premium player in the beef and farming industry. They wanted to move beyond the typical visual cues of the sector and establish an identity that felt elevated, refined, and unmistakably luxurious, while still honouring their heritage and family legacy. The brand mark was crafted from two refined S-shapes that connect seamlessly at their curves, creating a quiet symbol of the Bass family line: individual paths united by a shared history. Elegant yet grounded, the mark reflects the strength of their lineage and the values passed down through generations.