The brand development for Aya Skincare was rooted in its holistic, nature-led philosophy. Collaborating with experienced naturopaths and herbalists, Aya formulates its products using natural and certified organic ingredients chosen for their efficacy and purity. The brand identity reflects this commitment to wellness and the earth, with a calming sea foam blue and deep green forming the core palette—evoking a sense of purity, balance, and natural strength. To highlight the breadth of the product range and ensure easy recognition, each product is paired with distinctive coloured packaging, creating a visually vibrant yet cohesive lineup that stands out on shelves while staying true to Aya’s grounded, botanical essence.