Arthur Terrace is a neighbourhood café brand built around good coffee, good food and good company. The identity was designed to feel warm, playful and full of personality, creating a memorable brand that feels just as at home on the street as it does across social.

A bold typographic identity is paired with a suite of custom character illustrations, bringing humour, movement and an approachable energy to the brand. A playful palette of soft pink, butter yellow and rich chocolate brown gives Arthur Terrace a distinctive and instantly recognisable look.

The identity extends across takeaway packaging, menus, signage and branded collateral, creating a flexible visual system with plenty of opportunities for personality and storytelling at every customer touchpoint.