Among Friends™
AmongFriends™ is an organic wine brand created for the moments that bring people together. Rooted in sustainability, connection and good conversation, the brand was designed to feel approachable, optimistic and effortlessly shareable. Moving away from the traditional wine category, Among Friends embraces a youthful personality and playful spirit, appealing to a new generation of wine drinkers who value experiences as much as the product itself.
Scope
Brand Identity
Strategy
Packaging
Our Approach
Our goal was to create a brand that felt as inviting as the gatherings it was made for. We developed a distinctive visual identity centred around friendship, featuring a playful tandem bicycle illustration as a symbol of connection and shared experiences. A vibrant colour palette, expressive typography and approachable packaging system were designed to help the brand stand out on shelf while reflecting its organic and sustainable foundations.
The Result
The result is a fresh, memorable wine brand that captures the joy of sharing a bottle among friends. Through a balance of personality, simplicity and strong shelf presence, Among Friends successfully challenges category conventions while remaining approachable and authentic. The final identity delivers a cohesive brand experience that feels modern, playful and built for long lunches, celebrations and everyday moments worth sharing.
